mabarker
08-07-2008, 07:55 PM
ROUSH Performance gets new licensing dealPublish date: Aug 7, 2008
Email|Print|ShareDel.icio.usDiggRedditFacebook|Sav e|Post|Republish|OtherIMC Licensing has negotiated multiple new licensing agreements for Michigan-based ROUSH® Performance Products, Inc. to support ROUSH’s line of automotive parts, vehicles and crate engines. New products include casual apparel produced by Acme Apparel, and ROUSH Performance super glue and threadlock produced by SureHold Brands which will be showcased at SEMA in Las Vegas in November.
Casual Apparel for the ROUSH and ROUSH Performance brands. Licensed products will include T-shirts, hats, fleece, polos, sweatshirts, etc. The licensee for these new apparel products is Atlanta-based Acme Apparel Group. Distribution channels are expected to include automotive parts retailers, automotive catalog/internet retailers, auto show/event retailers and car/part dealerships throughout the U.S.
Super Glue and Threadlock for the ROUSH and ROUSH Performance brands. Licensed products will include 3 gram and 10 gram tubes of drip-proof Super Glue as well as permanent and medium strength threadlock in 10 ml tubes. The licensee is Barristo Enterprises, Ltd’s. SureHold Brand. Distribution channels are expected to include automotive parts retailers, automotive catalog/internet retailers, big box stores, mass market retailers, and Marine and Aviation retail channels and distributors throughout North America, according to the company. Roush Performance Super Glue and Threadlock will be in market by Sept. 1. SureHold will also showcase these new products at SEMA in Las Vegas in November.
Permanent, high strength threadlock is used for heavy-duty applications and is especially well-suited for permanently locking studs and press fits. It is designed for securing parts that must withstand heavy shock, vibration or extreme chemical or environmental conditions. Heating and hand tools are required to separate parts. Medium strength threadlock locks and seals while preventing parts loosening due to vibration and protects threads from corrosion. This product is removable with hand tools for easy disassembly.
“We are delighted to represent ROUSH, a brand that is well-known for automotive engineering and manufacturing excellence as well as for its racing heritage, and see great potential in expanding the brand’s presence in the automotive and motorsports markets," according to Cara Bernosky, IMC president and co-founder. "These and other new products in the performance and lifestyle categories are an excellent fit for the the performance car enthusiast.”
For more information, visit www.ROUSHperformance.com or call (800) 59-ROUSH.
Email|Print|ShareDel.icio.usDiggRedditFacebook|Sav e|Post|Republish|OtherIMC Licensing has negotiated multiple new licensing agreements for Michigan-based ROUSH® Performance Products, Inc. to support ROUSH’s line of automotive parts, vehicles and crate engines. New products include casual apparel produced by Acme Apparel, and ROUSH Performance super glue and threadlock produced by SureHold Brands which will be showcased at SEMA in Las Vegas in November.
Casual Apparel for the ROUSH and ROUSH Performance brands. Licensed products will include T-shirts, hats, fleece, polos, sweatshirts, etc. The licensee for these new apparel products is Atlanta-based Acme Apparel Group. Distribution channels are expected to include automotive parts retailers, automotive catalog/internet retailers, auto show/event retailers and car/part dealerships throughout the U.S.
Super Glue and Threadlock for the ROUSH and ROUSH Performance brands. Licensed products will include 3 gram and 10 gram tubes of drip-proof Super Glue as well as permanent and medium strength threadlock in 10 ml tubes. The licensee is Barristo Enterprises, Ltd’s. SureHold Brand. Distribution channels are expected to include automotive parts retailers, automotive catalog/internet retailers, big box stores, mass market retailers, and Marine and Aviation retail channels and distributors throughout North America, according to the company. Roush Performance Super Glue and Threadlock will be in market by Sept. 1. SureHold will also showcase these new products at SEMA in Las Vegas in November.
Permanent, high strength threadlock is used for heavy-duty applications and is especially well-suited for permanently locking studs and press fits. It is designed for securing parts that must withstand heavy shock, vibration or extreme chemical or environmental conditions. Heating and hand tools are required to separate parts. Medium strength threadlock locks and seals while preventing parts loosening due to vibration and protects threads from corrosion. This product is removable with hand tools for easy disassembly.
“We are delighted to represent ROUSH, a brand that is well-known for automotive engineering and manufacturing excellence as well as for its racing heritage, and see great potential in expanding the brand’s presence in the automotive and motorsports markets," according to Cara Bernosky, IMC president and co-founder. "These and other new products in the performance and lifestyle categories are an excellent fit for the the performance car enthusiast.”
For more information, visit www.ROUSHperformance.com or call (800) 59-ROUSH.