mabarker
02-13-2008, 01:51 PM
Turner Sports has struck a deal with Roush Fenway Racing to produce the NASCAR team's Web site, RoushFenway.com.
Roush Fenway is half-owned by the Fenway Sports Group, owner of the Boston Red Sox baseball team.
RoushFenway.com was previously produced in-house by the Roush Fenway team. The new site is scheduled to launch this month, in advance of the Daytona 500. New features will include driver-specific video highlights for Roush Fenway team members, in-car audio and shoulder-type video programming.
The economic model for the high-end material has not been finalized, but Turner executives said it is likely they will develop some content subscription offerings with Roush Fenway Racing.
Monday, February 11, 2008 - 10:20 AM EST
Turner Sports to produce Roush Fenway Web siteBoston Business Journal
The Roush Fenway-Turner partnership is structured as a revenue-sharing agreement.
Though some of the content will leverage Turner's digital rights from NASCAR, Roush Fenway's site will be produced separately from NASCAR.com in an effort to avoid showing the team undue favoritism on the league site.
The dedicated RoushFenway.com team will number about 10 people at launch.
Roush Fenway is half-owned by the Fenway Sports Group, owner of the Boston Red Sox baseball team.
RoushFenway.com was previously produced in-house by the Roush Fenway team. The new site is scheduled to launch this month, in advance of the Daytona 500. New features will include driver-specific video highlights for Roush Fenway team members, in-car audio and shoulder-type video programming.
The economic model for the high-end material has not been finalized, but Turner executives said it is likely they will develop some content subscription offerings with Roush Fenway Racing.
Monday, February 11, 2008 - 10:20 AM EST
Turner Sports to produce Roush Fenway Web siteBoston Business Journal
The Roush Fenway-Turner partnership is structured as a revenue-sharing agreement.
Though some of the content will leverage Turner's digital rights from NASCAR, Roush Fenway's site will be produced separately from NASCAR.com in an effort to avoid showing the team undue favoritism on the league site.
The dedicated RoushFenway.com team will number about 10 people at launch.